Palazzo Experimental 2

9 Cool Hotels to Discover on Instagram

In today's world Instagram plays an important role of discovery for travelers. In fact, research indicates that a high percentage of Millennials and Gen Z's look to Instagram for ideas on where to travel. As a result, more and more hospitality companies are looking to the platform to discover the next trends in travel. Consequently, this trend began to influence hotel design, with more and more brands leaning towards Instagramability.
In today’s digital age, Instagram has become a go-to source for travel inspiration, especially among Millennials and Gen Z. Instagrammability now a major factor in travel decisions, hotels are embracing bold design, eye-catching aesthetics, and immersive interiors to stand out. From striking color palettes to unconventional architecture and curated statement pieces, these hotels are designed to be as photogenic as they are unique. If you’re looking for a stay that doubles as the perfect backdrop for your next post, these 10 cool hotels should be at the top of your list.

The Dive Motel

This Nashville hotel screams disco, with retro interiors, vintage upholstery, and a 1960s vibe that has made it a favorite Instagram backdrop. Once the Motor Inn, a 1956 crash pad for musicians like Johnny Cash and Dolly Parton, the motel was revived in 2019 by Urban Cowboy, bringing back its vintage charm with a modern twist. Today, The Dive Motel features a Dive Bar, Motel, Swim Club, and 23 uniquely designed rooms, each boasting cabin-like features, hand-painted murals, bright lights, and disco balls. Every room includes a custom “Party Switch” to activate the disco ball, plus Dive Radio, a four-channel station playing sex, drugs, rock & roll, and sleep. Even if you’re not staying overnight, you can still visit the Swim Club (though diving is ironically forbidden), or stop by the Dive Bar for hot food, cold drinks, and vintage vibes—just make sure you’re 21+. Want a souvenir? The motel’s memorabilia is available for purchase, so you can take a piece of the dive home with you.

Photo Credit: The Dive Motel

Photo Credit: The Dive Motel

The Goodtime Hotel Miami

The Goodtime Hotel, a hip Collins Avenue retreat designed by Ken Fulk, opened last July with a simple concept—“Have a Good Time.” Spanning an entire city block, this 266-room, seven-story hotel was created as an urban oasis, offering a whimsical and immersive experience focused on relaxation and escapism.At its heart is Strawberry Moon, the hotel’s vibrant centerpiece and a favorite Instagram backdrop. Inspired by the Summer Solstice, this indoor-outdoor space features a palm tree-lined pool, pastel hues, Art Deco fusion, and an open-air bar. By day, it’s a stylish escape; by night, it transforms into a buzzing day club, especially during Miami Swim Week. Other highlights include The Library, a colorful café-style lounge, and a state-of-the-art indoor-outdoor gym with Peloton bikes. Whether lounging poolside or working out, The Goodtime Hotel is all about fun, energy, and unforgettable moments.

Photo Credit: The Goodtime Hotel, Miami

The Giraffe Manor, Nairobi Kenya

Though not new, Giraffe Manor remains one of the most Instagrammed hotels in the world. Set on 12 private acres within 140 acres of indigenous forest, it offers a rare chance to interact with Rothschild’s giraffes—an endangered species known for their distinctive coloring. Iconic Instagram shots of guests feeding giraffes as they peek through the windows have only added to its fame. Part of the Safari Collection, the manor dates back to the 1930s when Kenya became a hotspot for safari adventures. Originally a hunting lodge, it was restored in 2009, blending modern luxury with historic charm. The boutique hotel now features 12 rooms, split between the original manor and the adjacent garden manor, with preserved details that reflect its rich heritage.The highlight of a stay is the unparalleled experience of dining alongside giraffes, whether at breakfast, afternoon tea, or a fine dining experience. For those seeking further relaxation, a newly introduced wellness retreat, 80 miles from the main manor, offers a tranquil escape in Kenya’s stunning landscapes.

Photo Credit: Giraffe Manor, Kenya

Photo Credit: Giraffe Manor, Kenya

The Beverly Hills Hotel, Los Angeles

The Beverly, part of the Dorchester Collection and nicknamed the “Pink Palace,” has been an icon for over a century, with a resurgence in popularity thanks to its Instagrammability. As one of the most photographed hotels on social media, it remains a favorite backdrop for influencers and visitors alike. Its most famous feature, the Martinique Banana Leaf Wallpaper, has been a staple since 1949, created by the Southern California design firm CW Stockwell. Though plant-themed wallpaper is trendy now, this design has long defined The Beverly’s aesthetic and was a key part of its mid-century renovation.Beyond its visual appeal, the hotel has deep roots in Beverly Hills’ history, existing before the city itself and playing a role in its development. The iconic pink exterior, introduced in 1948, cemented its status as the “Pink Palace,” while its signature font, created by architect Paul Williams in the 1950s, remains trademarked today. Celebrating its 100th anniversary in 2012, The Beverly was officially designated as Beverly Hills’ first landmark, securing its place as a timeless piece of Hollywood history.

Palazzo Experimental Venice

Palazzo Experimental is part of Experimental, the hospitality group behind the famed Experimental Cocktail Club, credited with bringing craft cocktail culture to Paris. Since its founding in 2007, the group has expanded globally, blending contemporary hospitality with fine dining, craftsmanship, and locally sourced gastronomy.The Venetian outpost features a chic 32-room hotel designed by Dorothée Meilichzon, merging classic Italian style with a modern edge. The Experimental Cocktail Club bar, designed by Cristina Celestino, showcases antique mirrors and marbles inspired by Carlo Scarpa, paying homage to the group’s speakeasy heritage. The property also boasts multiple canal-side courtyards, enhancing its intimate charm. The onsite restaurant, Adriatica, created with Italian Supper Club founders Silvio Pezzana and Toto Dell’Aringa, offers a fresh take on Adriatic cuisine using locally sourced ingredients. The Experimental Cocktail Bar complements the experience with regional wines and bespoke cocktails, celebrating Venetian gastronomy. With its blend of Italian contemporary design and Experimental’s signature touch, Palazzo Experimental is a sophisticated retreat seamlessly integrated into Venice’s historic setting.

Photo Credit: Palazzo Experimental, Venice

Hotel Madame Rive Paris

Hotel Madame Rêve could not have opened at a more perfect time and place. The chic Parisian hotel debuted earlier this year, coinciding with the highly anticipated reopening of the LVMH-owned luxury department store, Le Samaritaine—conveniently located just a stone’s throw away.

Situated in the historic 19th-century Louvre post office building, Hotel Madame Rêve is in a league of its own. It represents a new class of Parisian luxury, redefining high-end stays with its sophisticated design and breathtaking views. This five-star hotel offers panoramic cityscapes, abundant rooftop terraces, and lush green living spaces. The 82-room hotel is designed with warm wood tones and rich, elegant fabrics, creating an intimate yet opulent atmosphere. Each uniquely styled room boasts stunning views, including a vertical sky garden and breathtaking perspectives of some of Paris’s most iconic landmarks.

For dining, the hotel offers two distinctive gastronomic experiences. La Plume serves exquisite Japanese cuisine with panoramic views of the city, while Madame Rêve Café offers refined Mediterranean fare in an elegant setting.One of the most striking aspects of the hotel is its contemporary art collection, adding a modern, artistic touch to an already stunning space.

Urban Cowboy

If you love all things glitz and glamour, then this hotel group should be on your radar for your next weekend getaway. Urban Cowboy is a fusion of Southwestern Deco, rockstar aesthetics, and glamping—wrapped into one unforgettable stay.Known for its cowboy-themed concepts and Western-inspired interiors, Urban Cowboy is the hip hospitality group behind the famous Lodge in New York’s Catskill Mountains, Public House, and The Dive Motel in Nashville.

For the owners, the cowboy represents a sense of freedom, the power of transformative design, and the ability to forge social connections. The group’s vision was to create a space where guests can play music, enjoy a drink, soak in a bath, and fall in love with a place that feels like a one-of-a-kind oasis. While the concept may sound simple, the golden bathtubs, custom-designed wallpaper, elaborate interiors, and uniquely revamped furniture make it clear that minimalism is not in Urban Cowboy’s vocabulary.

Photo Credit: Urban Cowboys Hotel

The Tree Hotel Sweden

If you’re looking for a getaway that’s equal parts adventure and tranquility, Treehotel in Sweden is the ultimate escape. Tucked away in the remote forests of Harads, this one-of-a-kind retreat reimagines luxury hospitality among the treetops. Since its opening in 2010, Treehotel has become a design lover’s dream, featuring a collection of architecturally stunning treehouses, each designed by Scandinavia’s top architects. Suspended high above the forest floor, these floating cabins blend modern minimalism with the raw beauty of nature, offering guests an immersive stay surrounded by endless wilderness, the Northern Lights, and the peaceful sounds of the Swedish woods. Whether you’re unwinding in a mirrored cube reflecting the trees, sleeping inside a UFO-inspired pod, or soaking in panoramic views from a luxury treetop suite, every stay at Treehotel is an unforgettable adventure.

Photo Credit: Tree Hotel, Sweden

Tent Hotels, Palma De Mallorca

Designed for the adventurous traveler, Tent Hotels offers a unique blend of eco-friendly living and modern convenience. Inspired by the freedom of camping and the social atmosphere of a hostel, this concept allows guests to sleep in outdoor tents while still enjoying the comforts of a contemporary stay. Far from roughing it, Tent Hotels provide full-service lobbies, stylish social areas, a swimming pool, 24-hour Wi-Fi, a gym, a bar, and a daily bottomless brunch from 8:00 a.m. to 1:30 p.m. Plus, with central locations, guests have easy access to the best that Mallorca has to offer, making it the perfect base for an unforgettable island adventure.

Photo Credit: Tent Hotels, Playa de Palma Mallorca

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